Agency:  Edelman New York

Creative Director: Brandon Jesse Copywriter: Grace Messarra

Cultural Truth:  Sweet tea with zero sugar sounds like a myth - and there’s nothing our culture loves more than mythbusting.

The Insights: For many, sweet tea and sugar are inseparable. The idea that you can have a sweet tea without the sugar is almost impossible to believe.  

The Big Idea: So we showed the world that Pure Leaf has cracked the code with the launch of the NEW Zero Sugar Sweet Tea - which is, in fact very, very real.

My Role: Art Direction, Design, Production