Agency:  Edelman New York

Creative Director: Jesse Suchmann, Hana Kato Gold

Design Director: Ekaterina Asparouhova‍ ‍

The Cultural Tension:  Adults are paralyzed by the AI future—panicking over ethics, job loss, and school cheating. Meanwhile, kids are perfectly calm, viewing AI not as a sci-fi threat, but as just another tool in their toy box.

The Insight: We don't need to teach kids how to survive the future of AI; we need to let them build it.

The Big Idea:  Lego Education launched “We Trust in Kids,” Ecosystem that asks students about their views on AI and challenges them to create a policy for schools. And the kids are alright! They know AI will be a huge part of their lives. They see red flags when people want to befriend a bot. And realize that not everyone has access to cutting-edge tech.

My Role: Concepting, Art Direction, Design